Doom or Boom in Vietnam in 2009?

I came across this interesting report on consumer behaviour in Vietnam. It's current and informative, which is a rare treat in Vietnam!

Produced by the Nielsen Company and quoted from their website:
Doom or Boom in Vietnam in 2009?
What will the global economic tsunami wash upon Vietnam’s shores? Whilst much of the world is in economic and financial turmoil, country after country being swallowed by the economic tsunami, Vietnam appears relatively calm. The calm before the storm, perhaps?

There is much speculation over whether Vietnam will ride out the storm or be swept up in the global economic and financial tsunami. Some of Vietnam’s poorest are feeling the effects already.

According to Nielsen Vietnam's Omnibus, household income is increasing and while the rich are getting richer, there is an emerging middle class.

The average claimed monthly household income today has is US$300 and household incomes over 4million VND have grown from 20% in 2002 to over 80% in 2008, representing a huge increase in disposable income. So, how are consumers reacting to the global economic crisis?